For us, PR is about People Relationships

INTEGRITY specialises in consulting and coaching marketplace relationships for businesses, organisations, individuals and communities

Our team of strategists, ideators and navigators are equipped with deep industry expertise and insights into issues to provide strategic counsel to meet your business challenges.

Our forte lies in navigating the world of perceptions, reframing conversations based on stakeholder mapping and building your integrity purpose and proposition.

Integrity is Purpose-Driven

We believe in creating INTEGRITY conversations that generate influencing impact for your brand

When it comes to consulting and coaching, we believe in mutual empowerment with our clients on our journey together. We reap what we sow.

Our Shared Integrity Niche

INTEGRITY is your solution in this new era – our role is to partner our clients towards becoming INTEGRITY brands that are the best in industry and territory

Rest assured, we are on your side to drive brand growth, push for market advancement, encourage people empowerment and ensure strong community impact.

Meet the Founder & Partners

At INTEGRITY, we roll up our sleeves and go the extra mile to raise the INTEGRITY standard in the marketplace. This is what sets Integrity PR apart!

It is no longer the question on the art or science of communication… but the INTEGRITY in it
- Jennifer Nelson

As Founder and Managing Director, Jennifer carries the message of integrity as the keystone that drives business success in the coming of age. She has taken PR beyond mere strategy consulting, to coaching real business sense into the clients’ boardroom and onto a brand’s trust mark. Her vision and zeal to cultivate integrity as a marketplace standard is evident through her foresight to steer this new course, making her the growth catalyst at Integrity.

A true-blue specialist trained in the science of PR with a body of work spanning 30 years, Integrity is not just the name of the business Jennifer founded in 2009, but a personal endeavour to advocate integrity as the business way of life. Affirming her experience that integrity heightens business credibility and reputation management, she curates integrity brands across industries and market verticals. Her mission is to counsel and coach integrity principles into strategic management practices and inspire integrity offerings for the marketplace.

Jennifer has advised heads of government, founders and boards of Fortune 500 public listed companies across industries, public and private domains as well as the social sector. These engagements involve leading multimarket global projects, international bilateral relations, business to business initiatives, high-profile issues and crisis management. Her work proves significant impact with leading stakeholders on landmark projects and programmes with solutions designed for long-term market performance and business profitability.

No legacy is so rich  INTEGRITY
- Ng Choon Han

Choon Han, on top of his handiness in multiple trades, is a people person at heart. With his collected composure, Choon Han provides good counsel from an objective viewpoint, which becomes one of his strengths in client servicing. His natural ability to connect with others makes him the central nucleus of the business, as he manages key stakeholders encompassing our clients, affiliates and partners. As the navigator and nerve centre of the team, Choon Han leads in people empowerment to fortify team capacity and resources.

Grounded in the principles of integrity, Choon Han is one who can be trusted to go the distance with responsibility as he journeys with clients. His tenacity and determination drive him to not only thrive in any challenge, but also add value to the work he is entrusted with. With an eye for creativity, be it concepts or experiences, Choon Han brings the ideation factor to market impact. His dexterity at handling crises and managing intricate issues makes him an invaluable integrity asset on our team.

Beyond his amicable nature, Choon Han holds a firm ground on doing things with integrity. Choon Han is a firm believer that the path to marketplace success requires commitment, perseverance, and the ability to see through impossibilities. For him, integrity is key in the workplace – reflected through his sense of responsibility which cascades beyond his own scope of work and reining in team members to work towards achieving joint success.

INTEGRITY is to stand for what is right, not settle for what is left
- Brenda Tan

As the team’s creative strategist, Brenda takes the workflow of ideation to creation and makes game-changing impact. Her inquisitive mind that keeps her on her toes, distilling the new, the next, and never settling for a single way to do things, has helped unlock the potential of clients and brands to new heights. Brenda embraces the influence of storytelling to ignite possibilities and shape minds, taking the abstract and translating it into tangible and defining moments for integrity brands.

Brenda works with an interdisciplinary approach in design and digital strategy, which gives her the flair to zero in on the integrity of any brand’s core essence – both visually and in words. Her innovative insights to content curation have successfully formed tribes across market assets and brand communities, realizing their business goals beyond expectations. She champions the design architecture of segment engagement, setting new benchmarks for clients and brands to emerge as movers and shakers in the marketplace.

Always determined to break the boundaries of her current knowledge, Brenda raises the bar of integrity with every standard and practice for client delight in the marketplace. Behind her calm demeanor, is a gutsy confidence and quiet strength to confront and rise to the challenge, putting her hands to the creative plough to deliver quality, integrity and meaningful counsel to our clients.